The Fair Market Player Award is aimed at companies with an extraordinary attitude toward customers and/or suppliers as well as with a fair approach toward other market stakeholders, which other companies could take inspiration from. Account is taken especially of activities performed in 2017. This award is conferred for:
- introduction of responsible and innovative products and services to the Slovak market or foreign markets (for example, the markets of developing and transforming countries). Particular attention is paid to products intended for disadvantaged customer groups, the introduction of tools protecting jeopardized groups of users, products that possess extraordinary quality, display social innovation, or offer a very friendly warranty that goes over and above statutory requirements;
- above-standard customer care, for example, programmes aimed at customer satisfaction, but not at the expense of good relations with suppliers and customers;
- honest dealings with partners, for example, the creation of an ethical and transparent business environment, the introduction and adherence to clear and transparent principles for customers or suppliers, ethical advertising and marketing, the publication of comprehensible business terms and conditions, above-standard handling of complaints;
- support for suppliers across the whole supplier chain, which may involve foreign countries, for example, improvement of their functioning and responsible approach or payment conditions which will ensure suppliers’ financial health and sustainability.
The committee may decide to confer two awards in this category – for a large and a small/medium-sized company.