Responsible Campaign Award

For extraordinary communication activities

Via Bona Slovakia 2024 | Responsible Campaingn Award | Orange Slovakia

The Responsible Campaign Award focuses on external and internal corporate campaigns that address current issues resonating within society. These are campaigns aimed at strengthening the social or environmental responsibility of employees, customers, or the general public. We are primarily looking for communication that responds to social polarization, the crisis of trust, and the breakdown of social cohesion, while seeking to bring people together across different opinion bubbles. However, any campaign may be nominated if its goal is to motivate people toward actions aligned with the values of sustainability, respect, and solidarity. An independent jury in this category evaluates:

• Relevance – the response to a current issue resonating in society;
• Real results and impact on the target group, or even broader societal impact – the campaign sparks action within society;
• Inspiration;
• Connection with the company’s values.

We recognize projects with innovative potential, measurable objectives and achieved results, alignment with the company’s activities and overall strategy, long-term sustainability, and the extent to which the company involves its stakeholders (employees, civil society, public administration, customers, suppliers, and shareholders).